Advertising

The Temerlin Advertising Institute for Education and Research (TAI) trains students to search for unique solutions in advertising, preparing them for work in advertising agencies, media firms, corporate marketing departments, design studios and more. TAI is located in a top-five media market that affords many opportunities for industry experience through internships and guest lectures, industry field visits, directed study and an annual lecture series.

Advertising Students Gain Insider Industry Glimpse with NYC-Based Alumni on Annual Trip

Students in the Temerlin Advertising Institute embarked to NYC for their annual trip, where they got to go behind-the-scenes with several alumni working in advertising and creative industries.

Featured Courses

ADV 1321

Intro to Creativity

Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice.

ADV 2301

Consumer Behavior

Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising.

ADV 3303

Advertising Media

Covers principles essential to media planners, buyers, and sellers. Includes media audience analysis, media vehicle comparisons, and budgeting. Students master the elements of media plans used in major advertising agencies.

ADV 4399

Advertising Campaigns (NSAC)

Integrating the major advertising principles, students develop and present an advertising campaign. The students then present their findings during the National Student Advertising Competition. Includes research, creative strategy, media plan, and presentation of the campaign to a national client.

Figure 1: Haley Beilke

Meadows on the Mic: Haley Beilke – Marketing Specialist on Life After Graduation

Alumni Marketing specialist and SMU Alumna Haley Beilke discusses her time at SMU Meadows as a double major and life after graduation.

August 13, 2026
Figure 2: Palmer Beldy

Meadows on the Mic: Palmer Beldy – Creative Content, The National Geographic Society

Alumni Advertising alum Palmer Beldy discusses her time at SMU Meadows and working for the National Geographic Society.

July 15, 2026
Figure 3: As founder of Morrison Seger Venture Capital Partners, Rogers Healy (B.A. ’03) invests in founders building bold, high-impact brands.

Alumni Spotlight: Rogers Healy

Alumni Rogers Healy (B.A. ’03) leverages the storytelling skills he developed at Meadows to guide his success in real estate and venture capital.

April 27, 2026
Figure 4: As a Senior Packaging Designer, advertising alum Jolie Guz (B.A. ’18) drives the in-store experience for the Flamingo women’s shave brand.

Alumni Spotlight: Jolie Guz

Alumni Advertising alum Jolie Guz (B.A. ’18) built the foundational skills at Meadows to prepare her for design work at a global brand.

February 23, 2026

Undergraduate Majors/Minors	B.A. in Advertising Creative Specialization Digital Media Strategy Strategic Brand Management Minor in Advertising Minor in Graphic Design
Graduate	M.A. in Advertising Accelerated Master's (4+1) Strategic Advertising Specialist Certificate

Advertising

Advertising

Faculty

Mark Allen

Dale Alexander

Willie Baronet

Steven M. Edwards

N. Andrew Elliott

Tami Beck Fowler

Art Garcia

John H. Hall

Corey Jones

Alice Kendrick

Carrie La Ferle

Gordon Law

Cheryl Mendenhall

Sidharth Muralidharan

Joe Phua

Hilary Russell-Bremer

Jason Shipp

Cynthia (Cindy) Sparrow

Quan Xie

Advertising Students Gain Insider Industry Glimpse with NYC-Based Alumni on Annual Trip

Featured Courses

Advertising News

Meadows on the Mic: Haley Beilke – Marketing Specialist on Life After Graduation

Meadows on the Mic: Palmer Beldy – Creative Content, The National Geographic Society

Alumni Spotlight: Rogers Healy

Alumni Spotlight: Jolie Guz

Upcoming Advertising Events

Search SMU

ADV 1321 Intro to Creativity	Examines individual and organizational strategies for promoting creativity and the creative thinker’s role in shaping the culture. Also, highlights the intellectual connections between the scholarship in creativity and advertising industry practice.
ADV 2301 Consumer Behavior	Covers theories from psychology, social psychology, sociology, anthropology, economics, marketing, and communications to explore the consumer decision-making process. Includes theories of motivation, attitudes, beliefs, and learning, with a direct application to advertising.
ADV 3303 Advertising Media	Covers principles essential to media planners, buyers, and sellers. Includes media audience analysis, media vehicle comparisons, and budgeting. Students master the elements of media plans used in major advertising agencies.
ADV 4399 Advertising Campaigns (NSAC)	Integrating the major advertising principles, students develop and present an advertising campaign. The students then present their findings during the National Student Advertising Competition. Includes research, creative strategy, media plan, and presentation of the campaign to a national client.