Temerlin Advertising Institute


Temerlin Advertising Institute

Introducing a flexible industry-focused graduate program for full and part-time students who want to develop their knowledge and skills for a successful career in advertising. With small class sizes, industry professionals as professors, rigorous research and publishing, and unique networking opportunities, Temerlin Advertising Institute (TAI) graduate courses give you a real-world education for real-world results. Combine core courses with electives to meet your individual needs.



Master Advertising @ Temerlin

Meet Our Faculty

Mark Allen Mark Allen

Mark Allen

Senior Lecturer and Creative Program Director

Steven M. Edwards Steve Edwards

Steven M. Edwards

Marriott Endowed Professor of Insights & Analytics

N. Andrew Elliott ElliotAndrew-October-2023

N. Andrew Elliott

Executive In Residence

Tami Beck Fowler Tami Fowler

Tami Beck Fowler

Senior Program Specialist

Nicole Haddad Nicole haddad

Nicole Haddad

Visiting Lecturer


David Hadeler

Adjunct Lecturer

Alice Kendrick Alice Kendrick

Alice Kendrick

Professor of Advertising

Carrie La Ferle LaFerleCarrie-October-2023

Carrie La Ferle

Professor of Ethics & Culture in Advertising

Sidharth Muralidharan Sidharth Muralidharan

Sidharth Muralidharan

Associate Professor and Graduate Program Coordinator

Joe Phua Joe Phua

Joe Phua

Professor and Endowed Distinguished Chair

Quan Xie Xie Quan

Quan Xie

Assistant Professor



Masters Program

Complete your degree in two calendar years or less. Learn side-by-side with Dallas professionals in small class sizes, build your network, and gain hands-on knowledge through a project, thesis or internship in a Top 5 media market.


Why Temerlin at SMU?

Dallas, a Top 5 U.S. media market, is home to many Fortune 500 companies and has a vibrant advertising industry. The Temerlin Advertising Institute offers outstanding networking, close contact with current agency professionals, and access to the careers you seek.

Advertising Board

Professional Development

Fit working and learning into your schedule with evening classes. Continue with classes on your schedule. Credits can be applied toward a graduate certificate as a Strategic Advertising Specialist, and then toward the Masters Degree.

Check out our Advertising Blog

Get to know our Advertising Programs community and keep up with the news through our weekly updated blog.

Read Blog 

Upcoming Temerlin Events