Alice Kendrick


Professor of Advertising




Alice Kendrick, Professor of Advertising, holds a Ph.D. in communications from The University of Tennessee, an M.S. in adult education also from The University of Tennessee, and M.A. and B.A. degrees in journalism from Louisiana State University. Prior to joining SMU, she taught in the graduate and undergraduate communications program at Marquette University, where she also served as women’s varsity tennis coach.

Kendrick has received research and teaching awards at the national, regional and university levels, including the AAF’s Distinguished Advertising Educator Award; the American Academy of Advertising Billy I. Ross Award; the Meadows Distinguished Teaching Award; Outstanding Advertising Educator for AAF 10th District; the HOPE Professor Award; SMU Rotunda Yearbook Outstanding Faculty Teaching Award, as well as awards from the Direct Marketing Association and the Milwaukee Business/Professional Advertising Association. In 2010 she was named a winner in the Best Practices in Teaching of Critical Thinking competition by the Association for Education in Journalism & Mass Communication. In 2013 she was awarded the Distinguished Service Award by the Advertising Division of the Association for Education in Journalism and Mass Communication.

Dr. Kendrick currently serves as co-editor of the Journal of Advertising Education. Her research in the areas of advertising account planning, advertising and public diplomacy, advertising content, and advertising education has appeared in journals including the Journal of Advertising Research, American Behavioral Scientist, International Journal of Strategic Communication, Mass Communication and Society, Place Branding and Public Diplomacy, Journal of Services Marketing, Journalism & Mass Communication Quarterly, and Journal of Advertising Education. Results of her work also have been featured in publications including Advertising Age, Adweek, Incentive, The New York Times, The Dallas Morning News, The Wall Street Journal, USA Today, and Promotional Products Business.

She is co-author of a book entitled Successful Advertising Research Methods and another entitled Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative, for which she was awarded the Great Minds Research Innovation Award by the Advertising Research Foundation in 2007. She served on the Research Advisory Council for the Corporation for Travel Promotion (now Brand USA) in 2011. In 2000, Kendrick was awarded the $10,000 Carl Rosenfeld Education Prize for her research and writing on the effectiveness of promotional products.

An active member of the American Advertising Federation’s Academic Division for many years, Dr. Kendrick served as Chair for 1997-98. She was appointed in 2001 to the AAF’s Mosaic Advisory Council. She currently serves as a member of the National Advertising Review Board, and in 2000 was selected as a judge for the Advertising Hall of Fame. She appears in the History Channel’s A History of Advertising documentary as a commentator about advertising research.

In addition to having received and managed numerous research and teaching grants, Kendrick also has served as a consultant for local and national organizations including Nike, Texas Instruments, Bimbo Bakeries, Legion Advertising, Carrington Laboratories, The Richards Group, Dallas HR, Seccion Amarilla USA, American Cyanamid, Promotional Products Association International, Texas Academy of Pediatric Dentists, Newspapers First, Half Price Books, Avon Cleaners and Guaranty Federal Bank.


Ph.D. Communications, University of Tennessee
M.S. Adult Education, University of Tennessee
M.A. Journalism, Louisiana State University
B.A. Journalism, Louisiana State University

Course list

Advertising Research
Advertising Account Planning
Special Topics
Contemporary Issues in Advertising
Alice Kendrick