Cynthia (Cindy) Sparrow


Adjunct Lecturer


Cindy Sparrow has more than 20 years of leading brands such as FedEx, Sabre and Lennox International in the development of customer, marketing and product strategies. Currently, she is a Vice President at Oldcastle BuildingEnvelope focused on delivering outstanding customer experiences and innovative new products. 

Sparrow joined the Temerlin Advertising Institute (TAI) as an Adjunct Lecturer in 2018 teaching the graduate seminar, Consumer Insight and Persuasion. She earned an M.B.A. from the Cox School of Business and a B.S. from Vanderbilt University studying both Economics and Engineering. She is very excited to be back on SMU campus and cheering for the Mustangs!

Course list

Consumer Insight & Persuasion  ADV 6317