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TAI Assistant Professor Yan Huang Shares Research on Narrative Persuasion and Attitude Resistance

TAI Assistant Professor Yan Huang Shares Research on Narrative Persuasion and Attitude Resistance

On Friday, April 13, Yan Huang, Assistant Professor of Advertising in TAI at SMU, shared her research titled “Persuasion and Counter Persuasion: The Impact of Narratives in Health Promotion,” at the TAI Research Brown Bag. Professor Huang’s research examines the … Continue reading

The post TAI Assistant Professor Yan Huang Shares Research on Narrative Persuasion and Attitude Resistance appeared first on Temerlin Advertising Institute Happenings.

TAI 2017-2018 Student and Faculty Awards

TAI 2017-2018 Student and Faculty Awards

It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty. Below … Continue reading

The post TAI 2017-2018 Student and Faculty Awards appeared first on Temerlin Advertising Institute Happenings.

Step Away From the Google Doc: Fostering True Collaboration

Step Away From the Google Doc: Fostering True Collaboration

Step Away From the Google Doc Fostering True Collaboration by TAI Professor Amber Benson   Today, Jeff Bridges will deliver the final talk in the SMU Tate Distinguished Lecture series. Most college students know Jeff Bridges for his role as … Continue reading

The post Step Away From the Google Doc: Fostering True Collaboration appeared first on Temerlin Advertising Institute Happenings.

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