Logos

SMU Logos

SMU launched a new logo on August 1, 2021. We are currently in the process of preparing new files and will make them available for download soon. In the meantime, contact brand@smu.edu with any questions.

What's the difference between the ^SM and ^TM symbols?

Using the trademark and service mark symbols

The trademark symbol (™) is used next to the SMU icon when it appears by itself on merchandise (like clothing, mugs, bags, etc.)

A service mark (^SM) is used next to the SMU icon when it appears by itself on all other materials, including in publications and on banners.

Red (℠)
EPS | JPG | PNG

Red (™)
EPS | JPG | PNG

Black (℠)
EPS | JPG | PNG

Black (™)
EPS | JPG | PNG

Blue (℠)
EPS | JPG | PNG

Blue (™)
EPS | JPG | PNG
Red
EPS | JPG | PNG

Black
EPS | JPG | PNG

Blue
EPS | JPG | PNG
Red & Blue
EPS | JPG | PNG

Black
EPS | JPG | PNG

Blue
EPS | JPG | PNG
Red & Blue
EPS | JPG | PNG
Red
EPS | JPG | PNG

White
EPS | JPG | PNG

File Format Guidelines

Choose EPS for high-quality document printing and marketing materials. Choose JPG for Microsoft Word. Choose PNG for web pages, emails, PowerPoint, and other digital applications.