Development and External Affairs (DEA) and the Office of Information Technology (OIT) set guidelines for SMU's website editors and content creators using the Sitecore content management system.
Explore our guides
Resources for capturing our voice and tone in all types of writing and deploying our visual style in design, photography and video.
Best practices for getting started with content
SEO and accessibility
Policy guidelines and best practices for search engine optimization and web accessibility.
Design and layout
Framework options, page layouts, and design components available for your site.
Customized solutions designed to meet concrete business goals.
Guidelines for working with agencies
Requirements and expectations for agencies affiliated with SMU
Guidance for images and text