Color palette

While we’ll always be true to red and blue, our palette also includes four additional hues. Master the mixing of primary and complementary colors for designs with energy and impact.

Traditional SMU red and blue are the main colors of the palette, and four complementary colors breathe energy into the brand. This warm palette brings the brand personality to life by visually creating a bold and inclusive energy.

Red and blue are our primary colors. Yellow is secondary and teal, salmon and black are tertiary. Color choices are dependent on the target audience. When designing for print, be sure to work closely with your printer as the type of paper and materials can affect color accuracy.

  • Primary color

    Onscreen
    Hex: CC0035
    RGB: 204 0 53

    Print
    PMS: 186
    CMYK: 0 100 85 3

  • Primary color

    Onscreen
    Hex: 354CA1
    RGB: 53 76 161

    Print
    PMS: 286
    CMYK: 100 65 0 3

  • Secondary color

    Onscreen
    Hex: F9C80E
    RGB: 249 200 14

    Print
    PMS: 7548
    CMYK: 0 23 100 0

  • Tertiary color

    Onscreen
    Hex: FF1053
    RGB: 255 16 83

    Print
    PMS: 192
    CMYK: 1 100 70 0

  • Tertiary color

    Onscreen
    Hex: 59C3C3
    RGB: 89 195 195

    Print
    PMS: 325
    CMYK: 60 0 27 0

  • Tertiary color

    Onscreen
    Hex: 262626
    RGB: 38 38 38

    Print
    PMS: 426
    CMYK: 74 65 62 67