Traditional SMU red and blue are the main colors of the palette, and four complementary colors breathe energy into the brand. This warm palette brings the brand personality to life by visually creating a bold and inclusive energy.
Red and blue are our primary colors. Yellow is secondary and teal, salmon and black are tertiary. Color choices are dependent on the target audience. When designing for print, be sure to work closely with your printer as the type of paper and materials can affect color accuracy.