Students sitting in front of a laptop

Writing and editing

What we say is important. How we say it is, too. Writing that’s friendly, smart and engaging and storytelling sparked by our core strengths capture the essence of what makes us SMU.

Writing and editing

SMU’s outgoing personality comes through in writing that is friendly, direct, inclusive and optimistic. Strong, people-focused stories developed around common themes that demonstrate the impact we have on our community and the world connect with our audiences in personal ways.

What we say is important. How we say it is, too.

That’s where voice and tone come into the picture to express and amplify our brand identity.

SMU editorial style guide

SMU follows most AP Stylebook guidelines. Any variations and SMU-specific information can be found in the SMU editorial style guide. If you have further style questions that are not addressed in this guide, please contact styleguide@smu.edu.