Merchandise and licensing

Merchandise partners

Fans can shop online at SMU Bookstore and Mustang Locker Room or at any of these local retailers for the latest and greatest in Mustang gear.

SMU and Barnes & Noble logo

 SMU Athletics store

SMU licensing

A trademark licensing program gives the University control over its logos and marks, thus ensuring the quality and consistency of all of the University’s merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks.

Get SMU’s full licensing guidelines here.