What makes a brand?
Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.
The SMU brand promise
Creating knowledge for courageous change
For the bold, curious and creative, SMU is the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges
Driven, professional, inclusive, cosmopolitan, welcoming
Think Big. Do Good.