The logo is the most important symbol used to communicate SMU’s public identity or brand. The logo stands for SMU’s reputation and strength. It quickly conveys that the University stands behind the programs, events and materials where the logo appears.
To maintain the integrity of this important symbol, only SMU Marketing and Communications creates SMU logos. Logos should not be produced independently.
In most cases, you should use this SMU logo:
Don’t use the logo with any product, event or organization not sponsored or sanctioned by the University. Use of the logo for events or initiatives co-sponsored by the University and outside organizations requires the permission of SMU Marketing and Communications.
Download official logos from Box.