Marketing & Communications

Office of Public Affairs

Marketing Email Templates

These email templates are provided for your use in sending marketing messages, both to on-campus and off-campus users.

Mass emails sent to audiences on and off campus should be designed in ways that clearly identify the University and support the SMU brand – and that are consistent with other communications from the school or unit. They must also follow federal regulations.

Remember: Any email you send to off-campus users MUST have a physical address and an unsubscribe link in the footer. The unsubscribe link should go to your unsubscribe service, or the email address of the staff member responsible for maintaining and updating your email list.

Sending With Outlook or SMU Webmail

Main Brand

  • Best Use: These templates are for general events or announcements and may be used by anyone at SMU.
  • Off-campus vs. On-campus: These templates do not contain unsubscribe links, so should only be used for sending to SMU email addresses. If you are sending to off-campus email addresses, you must provide a way for recipients to unsubscribe. Add a link in the footer to your unsubscribe service or the email address of the staff member responsible for maintaining and updating your email list.
  • How to Send: Click here to download templates and instructions.

Sub-Brand

  • Best Use: These templates are for general events or announcements and may be used by anyone at SMU.
  • Off-campus vs. On-campus: These templates do not contain unsubscribe links, so should only be used for sending to SMU email addresses. If you are sending to off-campus email addresses, you must provide a way for recipients to unsubscribe. Add a link in the footer to your unsubscribe service or the email address of the staff member responsible for maintaining and updating your email list.
  • Additional Features: Contains space at the bottom to include links and social media icons specific to your department or the audience you are sending to.
  • How to Send: Click here to download the templates and instructions.

Events

  • Best Use: These templates are for campus event invitations.
  • Off-campus vs. On-campus: These templates do not contain unsubscribe links, so should only be used for sending to SMU email addresses. If you are sending to off-campus email addresses, you must provide a way for recipients to unsubscribe. Add a link in the footer to your unsubscribe service or the email address of the staff member responsible for maintaining and updating your email list.
  • How to Send: Click here to download the templates and instructions.

Sending With an Email Service

Main Brand

  • Best Use: These templates are for general events or announcements and may be used by anyone at SMU.
  • Off-campus vs. On-campus: Unsubscribe links are included in the footer, so are best for sending to off-campus emails.
  • How to Send: NOT compatible for sending through Outlook or SMU Webmail. An email service such as Mailchimp must be used.

One column (text)   Two columns (text and photo)   Two columns (both text)   Multiple Rows

Sub-Brand

  • Best Use: These templates are for general events or announcements and may be used by anyone at SMU.
  • Off-campus vs. On-campus: Unsubscribe links are included in the footer, so are best for sending to off-campus emails.
  • Additional Features: Contains space at the bottom to include links and social media icons specific to your department or the audience you are sending to.
  • How to Send: NOT compatible for sending through Outlook or SMU Webmail. An email service such as Mailchimp must be used.

One column (text)   Two columns (text and photo)   Two columns (both text)   Multiple Rows

Events

  • Best Use: These templates are for campus event invitations.
  • Off-campus vs. On-campus: They DO NOT contain unsubscribe links, so should only be used for sending to SMU email addresses.
  • How to Send: Compatible for sending through Outlook or SMU Webmail, as well as email services such as Mailchimp.

Blue Variation   Gray Variation    Red Variation