SMU Brand Guidelines


Peruna, the official Mustang graphic symbol, is a component of the University's athletic logos. It also may be used in other contexts to demonstrate or highlight school spirit.

While the Peruna symbol should not be used as a substitute for the SMU logo, it may appear on its own to symbolize spirit and pride in SMU. It also may be used by University spirit groups and in certain graphic applications.

When used alone, the Peruna logo should be shown with the ® register mark symbol.

To protect the integrity of the registered trademark, maintain at least one-half of Peruna’s height as clear space around the logo. In limited applications, the Peruna logo may be used as a graphic element in ways that do not maintain this clear space, but it should never be put in close proximity to short blocks of type (such as organization names) that create the appearance of a new logo.

Helpful Fact

Red is the preferred color for Peruna. To maintain consistency and the symbol’s integrity, Peruna always should run toward the right.