Branding

SMU Brand Guidelines

Embroidered Shirts and Other Products

To ensure high-quality presentation of the SMU logo, the University does not permit the Dallas Hall icon to be embroidered on shirts and other products. Instead, the use of the SMU wordmark, combined with other lettering in a contrasting, sans-serif font, is permitted (see the shirt illustrations below). Because of their clean lines, sans-serif fonts are preferred for embroidery or silk screens.

Embroidered Merchandise