SMU Brand Guidelines

Athletics and Spirit Logos

SMU's athletic teams employ logos different from the SMU logo. The athletics logo was designed to incorporate individual team names, as illustrated.

In addition, either Peruna or the University initials may be used as a single logo element by athletic teams or spirit groups.

The athletics logo also may be used for SMU club sports.

Except for team logos created by SMU Marketing and Communications and SMU Athletics, maintain at least one-half the “M” height as clear space around the athletics logo.