Email guidelines

Email guidelines provide best practices and standards for creating and sending effective, professional, and on-brand email communications. The guidelines cover email design, content, accessibility, personalization, audience management, and other key practices to help ensure a consistent experience across SMU communications.

View the SMU Email Playbook

Contact

For questions about email marketing or SFMC access, please submit a Stable Request to OIT and select Service “Marketing Cloud” in the request.