Faculty Directory

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Gary Moskowitz

Milica  Mormann


Postdoc, Caltech

Fincher 303


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Milica Mormann joins Cox following appointments at the University of Miami, Stanford University and Caltech. Her research examines consumer behavior and decision-making, with a focus on the visual and attentional processes that drive consumer behavior, and has appeared in several leading academic journals, including the Journal of Consumer Research, Journal of Consumer Psychology and Proceedings of the National Academy of Sciences. Her scholarly work has been featured in the Wall Street Journal, CNN’s iReport and Time. Dr. Mormann has consulted with Allianz Behavioral Finance Group and the Miami Science Museum, among others.

Recent publications

Plassmann H & Mormann M (2017). An Interdisciplinary Lens on Consciousness. Invited comment, Journal of Consumer Research, 44(2) 258-65.

Towal B, Mormann M & Koch C (2013). Simultaneous Modeling of Visual Saliency and Value Computation Improves Prediction of Economic Choice. Proceedings of the National Academy of Sciences, 110(40).

Mormann M, Navalpakkam V, Koch C & Rangel A (2012). Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice. Journal of Consumer Psychology, 22, 67-74.


Managerial Decision Making
Judgment and Decision Making
Marketing Foundations
Consumer Behavior
Integrated Marketing Communications