Research @ SMU Cox
Recent Works
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Real-Time Giving Together: Crowdfunding for Social Causes is Nuanced
New research by Xue (Jane) Tan shows that donation-matching strategies that work in traditional fundraising can sometimes discourage giving in online civic crowdfunding, where real-time transparency changes donor behavior. By analyzing a decade of campaigns on Goteo.org, the study finds that goal-based matching can be more effective than visible dollar-for-dollar matches—especially depending on the type of social project being funded. -
Does AI Offer an Advantage in Deals?
Can AI be effective in identifying mergers and acquisitions candidates and getting deals across the finish line? First and foremost, your data needs to be accurate and relevant. In new research, Xia and coauthor Walker analyze when AI works well in deals and when it does not. They found deal performance improved when firms had alignment in technology capabilities and were from a related industry. Technological capability alone isn't enough—success depends on deploying AI where relevant data exists—and recognizing its limitations. -
What Makes Them Click: Neuroscience at Scale Paves a Path to Image Effectiveness
Visual content shapes online decisions, but its impact is hard to measure. New research from SMU Cox Marketing Professor Gijs Overgoor and coauthors examines how AI and neuroscience can reveal how consumers respond to advertising images and what drives click-through behavior.
Accounting
Finance
Information Technology and Operations Management
Management, Strategy, and Entrepreneurship
Marketing
Real Estate and Risk Management
Centers and Institutes
The following centers and institutes are in the Cox School of Business at Southern Methodist University, serving as resources to the University, the community and the World. Many also offer opportunities for scholarly research and writing, conferences, periodic lectures and symposia. Questions about the centers and institutes can be sent to their directors or faculty members.
Niemi Center for Economic Growth and Leadership Development
The Niemi Center for Economic Growth and Leadership Development focuses on creating learning experiences for students and community members.
Brierley Institute for Customer Engagement
As the nation’s first academic institute devoted to the study of customer engagement, the Brierley Institute plans to change the business world and transform the fundamental interaction between a customer and a company.
Duda Family Business Library
The Duda Family Business Library provides high-quality information services for Cox Business School students and others in the University community.
Bridwell Institute for Economic Freedom
The Bridwell Institute continues and expands upon the mission of its predecessor, the O’Neil Center for Global Markets and Freedom, to study the impact of competitive market forces on freedom and prosperity in the global economy.
Edwin L. Cox Business Leadership Center
The Center provides Cox Business School students with the leadership and essential skills needed to be successful in business. The BLC offers classes and seminars that complement the curriculum at the school.
Career Management Center
Caruth Institute for Entrepreneurship
As one of the oldest entrepreneurship centers in the United States, the Institute has for more than 50 years been committed to encouraging those who can to build a business of their own.
Folsom Institute For Real Estate
The backbone of real estate activity at SMU since 1984, the Folsom Institute supports research and real estate academic programs at both B.B.A. and MBA levels, and bridges the academic and professional worlds.
Hart Institute for Technology, Innovation, and Entrepreneurship
The Hart Institute of Technology, Innovation, and Entrepreneurship combines three fields in a complex way, encouraging Cox students to think outside the box, challenge norms, and create ventures that haven't been seen before.
Don Jackson Center for Financial Studies
The Don Jackson Center for Financial Studies provides enrichment programs and research opportunities for students and faculty in the Cox School's Finance Department.
EnCap Investments & LCM Group Alternative Asset Management Center
The Alternative Asset Management Center provides students with hands-on training in the increasingly important financial markets of non-traditional asset classes, including hedge funds and private equity funds.
Kitt Investing and Trading Center
The Kitt Investing and Trading Center is a state-of-the-art instructional and research facility designed to integrate finance curriculum, enhance innovative faculty research, and teach students practical finance and investment applications.
JCPenney Center for Retail Excellence
The Center is a leading source of academic expertise on consumer shopping behavior and the effects of retailer activities on shopping behavior.
Maguire Energy Institute
The Institute promotes the study of policy, marketing, and management issues related to oil, natural gas and electricity.
National Center for Arts Research
The National Center for Arts Research provides a toolkit of evidence-based insights into the health of arts and cultural organizations in America.
Southwestern Graduate School of Banking
Spears Institute For Entrepreneurial Leadership
The Institute, led by global internet and media pioneers Megha and Nirav Tolia, offers guidance to students who want to take their spark of entrepreneurship to its finish line of business formation.