Daniel Howard

Daniel J. Howard received his PhD in business administration from Ohio State University, where he specialized in marketing and consumer behavior.  He has published extensively in the area of influence and persuasion.  He currently serves as associate editor of Social Influence and has been an editorial board member for the Journal of Advertising for over 20 years.  Dr. Howard has received the "Research Excellence Award" from the Cox School of Business for recognition of his accomplishments.  He has also received the "Outstanding MBA and BBA Teacher Awards" and was named "Outstanding Professor on Campus" at Southern Methodist University.  Business Week magazine has recognized Dr. Howard as an "Outstanding Graduate Marketing Faculty" member.  He served as faculty president of the Cox School from 1991-1997 and as chairman of the marketing department at Cox from 1993-2008.  Dr. Howard has also consulted with many area corporations, including KFC, Fannie Mae, Honeywell, Texas Instruments, and JPI.  He has served as a marketing expert in litigation matters for a variety of companies, including AT&T, Enterprise, AMP, NCAA, and EDS.