All SMU students, faculty, and staff have access to the extensive resources of Forrester Research. This includes market data research, business operation insights, and more.
To create a Forrester account, click the Sign In button above, or visit go.forrester.com.
- On the home page, click the Login link in the top-right.
- Enter your SMU e-mail in the e-mail address field and tab to the next field.
- Your address will be detected and added to the SMU license once you complete the sign-up process.
When citing information from Forrester, please refer to their citation policy guide.
Documentation and Training
- The Dos And Don’ts Of Forrester Custom Research
- Forrester Webinars
- "Use insights" From the course: Asking Great Sales Questions (LinkedIn Learning)