Video Tutorials
All SMU students, faculty, and staff have access to the extensive resources of Forrester Research. This includes market data research, business operation insights, and more.
Getting Started
To create a Forrester account, click the Sign In button above, or visit go.forrester.com.
- On the home page, click the Login link in the top-right.
- Enter your SMU e-mail in the e-mail address field and tab to the next field.
- Your address will be detected and added to the SMU license once you complete the sign-up process.
When citing information from Forrester, please refer to their citation policy guide.
Documentation and Training
- The Dos And Don’ts Of Forrester Custom Research
- Forrester Webinars
- "Use insights" From the course: Asking Great Sales Questions (LinkedIn Learning)