Forrester Research

Accessing Forrester Research

All SMU students, faculty, and staff have access to the extensive resources of Forrester Research. This includes market data research, business operation insights, and more.

To create a Forrester account, click the Login button above, or visit On the home page, click the Login link in the top-right. Then, enter your SMU e-mail in the e-mail address field. Your address will be detected and added to the SMU license once you complete the sign-up process.

Instructional Video on Using Forrester

Citation Policy

When citing information from Forrester, please refer to their citation policy guide.

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, analytics, custom consulting, exclusive executive peer groups, learning offerings, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.