Web Analytics Services

Google Analytics is available for many SMU websites. It helps site owners and marketers understand website usage, traffic patterns and gauge performance.

Contact the IT Help Desk to obtain access to Google Analytics for your site. Please be sure to provide the directory you wish to review analytics. For example (smu.edu/dedman).

Who may request an account?

Analytics access is only available to the SMU community. To request an account, you must use your smu.edu email address.

Contractors, such as staff from marketing agencies, may also access analytics so long as the the marketing lead affiliated with the relevant school is making the request. The marketing lead must set up a sponsored SMU account for the contractor.

Schedule a consultation

Want to learn more about traffic to your website?

We offer analytics consultations for websites hosted on Sitecore and Blog.smu.edu. Learn more about which pages get the most traffic, how people are landing on your site, and get ideas for improving content, layout, and navigation.

After the consultation, you may request to have monthly reports emailed directly to your inbox. This will allow you to continue to track website performance over an extended amount of time

Sign up for a consultation.

Help and tutorials

We recommend starting with the Google Analytics Quick Start course from LinkedIn Learning (SMU log in required) to learn Google Analytics. More advanced Google Analytics courses (SMU log in required) are also available at LinkedIn Learning.