2024 Admissions Application Registration

If you meet the admission requirements for one or more B.A. in Advertising specializations, you are eligible to complete the Temerlin Advertising Institute’s admissions application. When registering for the application, you will rank order your preference of specializations. You may apply for more than one, but will only be admitted to a single specialization.


PLEASE NOTE: The Temerlin Advertising Institute uses Canvas LMS to manage the B.A. in Advertising application. Students that register via the above link 5:00PM on Wednesday, February 14 will be enrolled in a Canvas “course”—TAI Application—by Wednesday February 21. Instructions for all admission criteria, including the essay exam and supporting documents (personal statement, resume, unofficial transcript) will be available in the TAI Application Canvas class no later than Wednesday, February 21. Instructions for the creative application prompt will be posted in late January and due on or before Thursday, March 7 at 4PM.

To be considered for admission, you MUST:

  1. Complete the Canvas essay exam in person on Saturday, March 2, between 10am-12pm (CST). There are NO make-up options. AND
  2. Submit the following to Canvas by 4:00pm (CST) on Thursday, March 7th 
    1. Personal statement
    2. Resume
  3. If seeking admission to the Creative Specialization, you will need to turn in a project to ULEE 202 by Thursday, March 7 at 4PM. (CST). The link to view the creative application is accessible here.

Admission is determined based on the written essay, visual application(s), supporting materials, SMU GPA and performance in Advertising classes. Performance to-date in spring 2024 advertising classes will be considered in making admission decisions. You will be notified of our admission decision on or before Friday, March 29, 2024. If admitted, you will be given permission to enroll in the necessary Advertising (ADV) courses for fall 2024.

Answers to frequently asked questions about the B.A. in Advertising and the admissions process can be found here.

If you have questions or experience technical difficulties registering, contact the Institute at temerlin@smu.edu.