Steve Lee

Corporate Communication and Public Affairs

Professor of Practice





Steve Lee has almost 45 years in marketing and communications, much of it spent in strategic planning and digital communication. He founded and remains chair and chief pathfinder for QSI Consulting Group, a Dallas firm specializing in web development, email campaigns, social media, monitoring and analytics, and strategic planning.

As interactive company founder or college professor, Lee is not exactly normal. Don’t think that gray hair makes him the old guy – decades of business experience combined with technical understanding make for a vibrant combination. It’s rare for someone to have both business and technical savvy who can sit comfortably in the break room or the boardroom. A tech fanatic even before the internet rearranged our world, Lee has a veteran’s business eye for what works and what doesn’t.

Lee boasts a diverse background in strategy, marketing and technology. He has worked with top national and international brands like Gold's Gym, Apple, Blockbuster, Dish, PepsiCo, Lotto, Payless Shoe Source, Uniplex, UCCEL Corporation, RadioShack, Olivetti, Rolls Royce, British Leyland Motors, Zales, Mrs Baird’s Bread, Borden’s, Whataburger and many, many others.

Lee is frequently interviewed by Dallas-Fort Worth media and regularly speaks to business groups across the country about technology’s impact on our future, social media updates and trends, digital security, strategic digital planning and of course, rock ’n roll photography through the decades.

He is an accomplished, and sometimes irreverent, speaker before hundreds of groups nationwide on topics ranging from communications ethics and strategic communications and marketing planning to digital communication and social media trends and techniques, personal and corporate online security, and analytics branding and reputation management. His latest business presentation is “Look Into the Crystal Ball,” where he discusses marvels and wonders that are not quite here, but are coming soon.

Finally, his early loves were music and photography, so he combined the two and has staged, produced, promoted, covered and photographed musical events since 1968. You can see a sampling of his photography at

Additional email:


Bachelor of Journalism, University of Texas at Austin

Recent Work

Recent Speaking Engagements

Public Relations Society of America (PRSA), National Conferences

American Advertising Federation, National Conference

Event and Arena Marketers Association, National Conference

VHA (Veteran Hospitals of America), National Conference

Realty Alliance, National and Regional Conferences

Texas Association of Realtors, State Conference

Keep Texas Beautiful, State Conference

Texas Convention and Visitors Bureaus, State Conference

Texas Public Relations Association (TPRA), State Conferences

Florida Public Relations Association (FPRA) State Conference

Coastal Social, Baton Rouge, national social media networking event

West Texas Chambers of Commerce/Permian Basin non-profit management, Midland, Texas

untyed Business Networking events, DFW

American Marketing Association, PRSA, IABC, WICI and many other breakfasts, luncheons, seminars and workshops

Several remote digital presentations at smaller professional organizations in 2016-17

Selected Publications

Authored Chapter 5, “Social Media Writing,” of the Public Relations Writing, Strategy and Structure textbook by Doug Newsom and Jim Haynes, 11th Edition, Wadsworth Publishing 2016

Blog article contributor, Brandweek and PRWeek publications

Consulted on portions of This is PR, The Realities of Public Relations by Doug Newsom, Judy Turk and Dean Kruckeberg, Wadsworth Publishing 2012

Collaborated on Chapter 14, Public Relations Writing, 10th Edition, by Doug Newsom and Jim Haynes, Wadsworth Publishing 2013


Accredited Public Relations (APR), Public Relations Society of America, 1982

Youngest Honorary Life Member, Texas Public Relations Association (TPRA)

Norm P. Teich Honorary Award for Outstanding Community Service, PRSA Dallas

Public Relations Society of America (PRSA) National Accreditation Board

President, Texas Public Relations Association

Chairman, Public Relations Foundation of Texas (PRFT)

Career Service Recognition, Mayborn School of Journalism, University of North Texas

Board member - American Heart Association, Texas, Big Brothers - Big Sisters, Dallas, PRSA-North Texas Chapter, Irving Cares, numerous other groups

Awards and Honors

SMU, Extra Mile Award, given by Students for New Learning, to SMU faculty who exhibit graciousness and sensitivity toward students with learning differences

SMU, Hope Scholar and Extended Learning Mentor Award

Silver Anvil, PRSA (multiple; top national honor for a PR program)

Honorary Life Member, Texas Public Relations Association (TPRA)

Golden Spur, TPRA (highest personal honor afforded an individual practitioner)

Silver Spur (multiple), TPRA (top state honor for a PR program)

Bronze Quill (multiple), International Association of Business Communicators

Best of Texas Awards (multiple), TPRA

Course list

SMU Meadows

CCPA 3335 Principals of Digital Communication and Social Media
CCPA 4335 Advanced Digital Communication
CCPA 5306 Analytics, Branding and Reputation Management

SMU’s Continuing and Professional Education (CAPE)

 Digital Marketing Certificate program  Core social media and branding courses
Steve Lee