Myles Ethan Lascity
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214.768.4913 |
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As a child of the late 1990s, Myles Ethan Lascity was always a shopper at heart; years later he would find a way to channel that passion into an academic career.
Lascity’s research explores the intersection of fashion and consumer culture; he is especially interested in how brands create fictional worlds for customers to buy into, and how people use their clothing and personal items to communicate with others. Lascity employs qualitative methodologies, including interviews and semiotic analyses, to understand mass-market fashion brands such as Uniqlo and Abercrombie & Fitch.
He is the author of The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture (UNC Press, 2024), Communicating Fashion: Clothing, Culture and Media (Bloomsbury, 2021) and co-editor of Consumer Identities: Agency, Media and Digital Culture (Intellect, 2019) with Candice D. Roberts. Additionally, his research has been published in various journals including Visual Communication Quarterly, Critical Studies in Media Communication, The Journal of Popular Culture, Fashion Theory and Social Semiotics.
Professionally, Lascity worked in a variety of journalism positions including as a web producer with Health.com, Runner’s World and NJ.com; a fellow for the International Business Times; and as a copy editor for Times-Shamrock Communications.
View CV
Education
Ph.D., Communication, Culture and Media, Drexel University
M.A., Costume Studies, New York University
B.A., Communication Studies, Wilkes University
SELECTED PUBLICATIONS
Books:
The Abercrombie Age: Millennial Aspiration and the Promise of Consumer Culture. UNC Press.
Communicating Fashion: Clothing, Culture and Media. Bloomsbury Academic.
Consumer Identities: Agency, Media and Digital Culture. With Candice D. Roberts. Intellect.
Recent Articles and Chapters:
#JockStrapFetish? Objectification, Sexualization, and Bike Athletic as a Gay Brand. Critical Studies in Media Communication. 42.3-4. doi: 10.1080/15295036.2025.2548342
The New Look of Lifestyle Guides: Brand Journalism and Hypermediation. The Handbook of Lifestyle Journalism. Routledge.
Displays of Expertise: Constructing Authority in Men’s Fashion Advice Videos. Visual Communication Quarterly.
Contextualizing Clothing: Meaning, Social Media and AOC’s “Tax the Rich” Dress. Popular Communication. 22.3. doi: 10.1080/15405702.2024.2401906
Fashion, Dress and Communication. In The Meanings of Dress (5th ed.). Bloomsbury.
“What Am I Supposed to Do?” Cher’s “Believe” and the Siren Call of a Gay Icon. Essays on Music, Adolescence and Identity: The Adolescentia Project. Palgrave Macmillan.
Considering Fashion Journalism: News Values, Frames and Hybrid Genre in the Release of “Satan Shoes.” Journalism Studies 24.10. doi: 10.1080/1461670X.2023.221492
Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding. In The Routledge Companion to Advertising and Promotional Culture (2nd Ed.). Routledge.
The Fashion Editrix in the U.S. Cinematic Imagination: From Funny Face to The Devil Wears Prada. The Journal of American Culture 46.1. doi: 10.1111/jacc.13424
Course list
| Fashion Communication | FM 1300 |
| Fashion & Diversity | FM 1350 |
| Fashion & Digital Culture | FM 3303 |
| Fashion Journalism | FM 4301 |
| Lifestyle Journalism | FM 4303 |
