Dr. Quan Xie is an assistant professor in the Temerlin Advertising Institute at Southern Methodist University. She earned her Ph.D. in Mass Communication from Ohio University in 2015.
With a strong passion in advancing today's digital advertising education, her primary research interests center on the effects and implications of digital technology in advertising and digital marketing communications. Her research focuses on the intersection between digital advertising, big data analytics, and international advertising. She is the recipient of the 2017 American Academy of Advertising (AAA) Research Fellowship Grant. She has published scholarly articles in theJournal of Advertising, Journal of Interactive Advertising, Journal of Current Issues and Research in Advertising, International Journal of Strategic Communication, Journal of Research in Interactive Marketing, Journal of Promotion Management, among others.
Dr. Xie is the current chair of International Division at the Broadcast Education Association. She is the fellowship recipient of the 2018 ANA Educational Foundation (AEF) Visiting Professor Program, with Publicis Media at New York City. She also directed and produced video segments for the 2008 Beijing Olympics and Paralympics. Before joining SMU, she taught as an assistant professor of strategic communication at Bradley University.
Ph.D. Mass Communication, Ohio University, 2015
M.A. International Communication, Ohio University, 2010
B.A. Broadcasting & TV Production, Communication University of China, 2009
|Consumer Behavior||ADV 2301|