B.A. in Public Relations and Strategic Communication
Major Entry Requirements: 3.0 GPA across STAT 2331; CCPA 2327; and CCPA 3300
See List of Corporate Communication and Public Affairs Courses & their Descriptions
Requirements for the Degree |
Credit Hours |
Core Requirements
Taken before entry into the major:
- CCPA 2327 Communication Theory
- CCPA 3300 Free Speech and First Amendment
All remaining courses taken after entry into the major, beginning with the following two courses:
- CCPA 2375 Communication Research and Data Analytics
- CCPA 3355 Principles of Public Relations
Students may double major in Corporate Communication and Public Affairs, Advertising, or Journalism; certain restrictions apply.
Additional hours for other University requirements vary. See an advisor for details.
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12 |
Course Requirements
- Public Speaking
- CCPA 2300 Public Speaking in Context
- Writing
- CCPA 2308 Introduction to Newswriting for Public Relations or DISC 1313 Introduction to Newswriting
- CCPA 3382 Advanced Writing for Public Relations
- Professional Development
- CCPA 3310 Crisis Management
- CCPA 4130 Professional Seminar
- CCPA 4340 Corporate Public Relations Strategy or CCPA 4386 Financial Communication
- Media and Technology
- CCPA 3335 Principles of Digital Communication and Social Media
- One 3-hr elective from the following:
- ADV 1360 Creative Production
- ASIM 1300 Creative Computation I
- ASIM 1310 Art and Code I
- CCPA 4335 Advanced Digital Communication
- CCPA 4338 Creative Production for Communicators
- FILM 1304 Production I
- JOUR 2304 Basic Video and Audio Production
- JOUR 3357 Photojournalism
- Campaign Development
- CCPA 4394 Mustang Consulting III: Leadership Practicum or CCPA 4395 Boulevard Consulting Practicum
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25 |
Intercultural/International Communication
- COMM 3321: Communication in Global Contexts
- COMM 3341: Ethnicity, Culture, & Gender: Intro to Critical Studies in Comm (also CFB)
- COMM 4385: Communication, Technology and Globalization
- CCPA 4390: Globalization, Economics, and Communication
- JOUR 4360: Women and Minorities in the Media
|
3 |
Ethics Course Requirement
- CCPA 2328 Communication Ethics or JOUR 2302 Ethics of Convergent Media
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3 |
Internship Requirements
- CCPA 4320 Public Relations in Local Context or CCPA 4396 Mustang Consulting: Internship
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(3 hours for majors; 4 hours for CCPA, ADV, and JOUR double majors)
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