Chair of Corporate Communication and Public Affairs, Associate Professor, Director of Public Relations and Strategic Communication, Faculty-in-Residence, Cockrell-McIntosh
Sandra Duhé, Ph.D., MBA, APR, Fellow PRSA combines an extensive corporate background, interdisciplinary degrees and a love of teaching and learning to explore, expand and promote the contributions of public relations to business and society.
Duhé began her corporate career as a financial analyst for Conoco, and then went on to serve as a public affairs manager for Conoco, Mobil, and ExxonMobil with extensive experience in financial communication, media relations, community outreach, brand management and crisis response. She earned three graduate degrees while working full-time in the energy sector.
Dedicated to shifting the common misperception that public relations focuses solely on publicity, Duhé enjoys preparing her students to be research-savvy managers who are well versed in business principles and readily able to tie communication strategy to business strategy. She consults nationally for corporate clients facing high-risk situations when truth and credibility matter most. Her research and commentary focus on the role of public relations in capitalism, democracy and society and have been published in venues including Public Relations Review; Public Relations Journal; Corporate Communications: An International Journal; The Global Public Relations Handbook; The International Encyclopedia of Strategic Communication, The Handbook of Financial Communication and Investor Relations, and The Institute for Public Relations. She is the editor of the book New Media and Public Relations, the first scholarly text of its kind, published by Peter Lang in 2007, followed by subsequent editions in 2012 and 2017. Her next book, focused on business literacy for communication professionals, is in the works.
Dr. Duhé is a member of the PRSA College of Fellows and the Arthur W. Page Society.
Ph.D., Political Economy, University of Texas at Dallas
M.B.A., Cox School of Business, Southern Methodist University
M.S., Applied Economics, University of Texas at Dallas
M.S., Communication (Public Relations), University of Louisiana at Lafayette
B.S., Business Administration (Corporate Finance), Louisiana State University
CCPA 2375 Communication Research and Data Analytics
CCPA 4340 Corporate Public Relations Strategy
CCPA 4395 Boulevard Consulting