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B.A. in Advertising - Creative Specialization

Temerlin Advertising Institute's Creative Program program prepares students to enter the world of advertising and marketing as art directors and copywriters. The curriculum covers all aspects of content creation for communicating a brand’s identity to consumers. Courses focus on conceptual thinking, approaches to ideation, the creative process, discovery and execution of the big idea, and communicating information in an effective way across a variety of traditional and digital media. Students will learn to create compelling work, present and justify their ideas, and develop a personal aesthetic. The creative specialization courses must be taken in sequence.

See B.A. in Advertising by Semester & Specialization for details.

Technology Requirements

Advertising majors are required to have a laptop that meets, at a minimum, these specifications.

Additionally, students admitted to the B.A. in Advertising – Creative Specialization will be required to purchase Adobe Creative Cloud (CC). SMU students can purchase Adobe CC at a discounted rate here.

Click here for answers to frequently asked questions (FAQs) about the major.

See List of Advertising Courses & their Description

Requirements for the Degree                                                                 Credit Hours:  46 
UC Requirements Varies
Prerequisite Course 
  • ADV 1300 - Survey of Advertising

Required Advertising Courses:

  • ADV 1321 - Introduction to Creativity
  • ADV 1331 - Digital Media Landscapes


  • ADV 1341 - Marketing Principles of Advertising
  • MKTG 3340 - Fundamentals of Marketing


  • ADV 1360 - Creative Production


  • ADV 2301 - Consumer Behavior
  • MKTG 3343 - Consumer Behavior


  • ADV 2302 - Advertising, Society, and Ethics
  • ADV 3303 - Advertising Media
  • ADV 3304 - Advertising Research
  • ADV 3305 - Business Communication
  • ADV 4106 - Professional Seminars
  • ADV 4399 - Advertising Campaigns
Creative Specialization Courses

  • ADV 2322 - Concepting
  • ADV 3322 - Portfolio
  • ADV 3323 - Introduction to Graphic Design
  • Any six additional credit hours of advertising electives (excluding ADV 1300)(Recommended electives for the creative specialization include ADV 4322 - Advanced Portfolio and ADV 4323 - Copywriting.)
Second Major or Minor (hours vary according to choice)  
Free Electives (hours vary to meet University residency and degree requirements)  
                                                                                                                          Total: 122

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising - Digital Media Strategy Specialization

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

Frequently Asked Questions (FAQs)

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Graduate Programs

Graduate Admissions

Classes (See Catalog)


Faculty and Staff


Internships, Employment & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts