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B.A. in Advertising - Creative Specialization

The Temerlin Advertising Institute's Creative specialization prepares students for careers in art direction or copywriting. Admission to the program is selective and based upon a faculty panel's evaluation of an application used to assess a student's creative ability and potential. This screening process improves the quality of the experience each student receives in creative courses and helps ensure that the quality of work produced by students is of the highest caliber and competitive by industry standards.

The Creative specialization is a three to four semester (fall and spring terms only) sequence of classes that are referred to as the Foundation, the Practice, the Application and Capstone. Students must take these courses in sequence to finish the major in three to four semesters.

See B.A. in Advertising by Semester & Specialization for details.

Technology Requirements

Advertising majors are required to have a laptop that meets, at a minimum, these specifications.

Additionally, students admitted to the B.A. in Advertising – Creative Specialization will be required to purchase Adobe Creative Cloud (CC). SMU students can purchase Adobe CC at a discounted rate here.

Click here for answers to frequently asked questions (FAQs) about the major.

See List of Advertising Courses & their Description

Requirements for the Degree Credit Hours
UC Requirements Varies
Prerequisites (required for admission to major; must take/be taking to be eligible to apply):
  • ADV 1300 Survey of Advertising
  • ADV 1321 Introduction to Creativity
General Advertising Elective (select one; can be taken before admission to major):
  • ADV 1331 Digital Media Landscapes
  • ADV 1341 (or MKTG 3340) Marketing Principles of Advertising
Core Courses (can be taken anytime following admission to major):
  • ADV 2301 (or MKTG 3343) Consumer Behavior
  • ADV 2302 Advertising, Society & Ethics
The Foundation (First fall after admission to major; courses must be taken concurrently):
  • ADV 1360 Creative Production
  • ADV 2322 Concepting
  • ADV 3303 Advertising Media
  • ADV 3304 Advertising Research
The Practice (First spring after admission to major; courses must be taken concurrently):
  • ADV 3305 (or BLI 3302) Business Communication
  • ADV 3322 Portfolio
  • ADV 3323 Introduction to Graphic Design
The Application (Second fall after admission to major; courses must be taken concurrently):
  • ADV 4106 Professional Seminar
  • ADV 4322 Advanced Portfolio
  • ADV 4323 Copywriting
Capstone (Second spring after admission to major):
  • ADV 4399 Advertising Campaigns
Second Major or Minor (hours vary according to choice)  
Free Electives (hours vary to meet University residency and degree requirements)  

Areas of Study


Undergraduate Studies


B.A. in Advertising - Creative Specialization

B.A. in Advertising – Digital Media Strategy

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

Frequently Asked Questions (FAQs)

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Graduate Programs

Graduate Admissions

Classes (See Catalog)


Faculty and Staff


Internships, Employment & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts