Apply Now MSA Visit

2021 Admissions Application Registration

If you meet the admission requirements for one or more B.A. in Advertising specializations, you are eligible to complete the Temerlin Advertising Institute’s admissions application. When registering for the application, you will rank order your preference of specializations. You may apply for more than one, but will only be admitted to a single specialization.

Click here to register for the 2021 application by Monday, February 22 at noon (CST).

PLEASE NOTE: The Temerlin Advertising Institute uses Canvas LMS to manage the B.A. in Advertising application. Students that register via the above link by noon on Monday, February 22 will be enrolled in a Canvas “course”—TAI Application—by Wednesday, February 24. Instructions for all admission criteria, including the essay exam and supporting documents (personal statement, resume, unofficial transcript) will be available in the TAI Application Canvas class no later than Friday, February 26. Instructions for the creative application prompt will be posted in late January and due on or before March 10.

To be considered for admission, you MUST:

  1. Complete the Canvas essay exam on Saturday, February 27 between 10am-12pm (CST). There are NO make-up options. AND
  2. Submit the following to Canvas by 4:00pm (CST) on Wednesday, March 10th:
    • Personal statement
    • Resume
    • Current, unofficial SMU transcript
  3. If seeking admission to the Creative Specialization, you will need to turn in a project to ULEE 202 by Wednesday, March 10that 4:00pm (CST). Specific instructions and prompts will be provided in canvas and via email in late January.

Admission is determined based on the written essay, visual application(s), supporting materials, SMU GPA and performance in Advertising classes. Performance to-date in spring 2021 advertising classes will be considered in making admission decisions.

You will be notified of our admission decision on or before Monday, April 5, 2021. If admitted, you will be given permission to enroll in the necessary Advertising (ADV) courses for fall 2021.

Answers to frequently asked questions about the B.A. in Advertising and the admissions process can be found here.

If you have questions or experience technical difficulties registering, contact the Institute at

Areas of Study


Undergraduate Studies


2021 Admissions Application Registration

B.A. in Advertising - Creative Specialization

B.A. in Advertising - Digital Media Strategy Specialization

B.A. in Advertising - Strategic Brand Management Specialization

Minor in Advertising

Minor in Graphic Design

Frequently Asked Questions (FAQs)

Schedule a Visit

Graduate Programs

Graduate Admissions

Classes (See Catalog)


Faculty and Staff


Internships, Employment & Class Clients

Student Resources


Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts