SMU Marketing & Communications is a full-service department within SMU Development and External Affairs that supports DEA and University priorities by working towards three goals:
- Increase national recognition of SMU as a comprehensive research university;
- Increase the number of alumni and North Texans who perceive SMU as a smart investment for making a positive impact in Dallas;
- Increase the number of tier-one prospective students in Texas who rank SMU as their top choice.
Marketing & Communications
Marketing & Communications is led by an assistant vice president and organized in six functional teams: creative marketing, planning, media and community engagement, university communications, digital marketing and social media teams. These teams collaborate closely in developing marketing strategies and materials to strengthen recognition by alumni, donors, prospective students, parents, current students and the broader community that SMU truly shapes world changers. For general inquiries please contact us at firstname.lastname@example.org or give us a call at 214-768-7650.
Assistant Vice President for Marketing and Communications
The Creative Marketing team handles all the writing, design, photography, videography, and production of print and digital marketing materials that grow, engage and inspire people to get involved with SMU. This team shares stories about the impact of students, faculty, staff, alumni and donors on their communities and professions – and promotes opportunities for people to deepen their engagement with SMU.
The Planning team is devoted to project management, planning, analytics and insights that oversee all projects. This team serves as a conduit for communication between Marketing and Communication and other DEA teams, schools and units, manages analytics, assures compliance with SMU brand standards and processes and creates the advertising plan.
Media & Community Relations
The Media & Community Relations team focuses on outbound media relations and third-party endorsements gained by news placements. This team promotes SMU nationally and locally as a comprehensive research university, and expands SMU's community presence through participation in area events and programs and by inviting the community to increase its involvement in SMU projects and programs.
The Digital Marketing team strengthens online engagement through web and email with SMU alumni, prospective students, current students, faculty and staff, reinforcing social media and offline efforts.
The Social Media team oversees SMU's flagship social media accounts and is the voice of the University on social media. This team consults with, advises, coordinates and helps train social media practitioners across the University's schools and units on best practices and presenting a cohesive and unified approach.
The Strategic Communications team manages crises, internal and executive communications, which includes advising SMU during emergency and challenging situations and supporting administrative leaders on strategic internal communications.