Myles Ethan Lascity


Assistant Professor, Director of Fashion Media





As a child of the late 1990s, Myles Ethan Lascity was always a shopper at heart; years later he would find a way to channel that passion into an academic career.

Lascity’s research explores the intersection of fashion and consumer culture; he is especially interested in how brands create fictional worlds for customers to buy into, and how people use their clothing and personal items to communicate with others. Lascity employs qualitative methodologies, including interviews and semiotic analyses, to understand mass market fashion brands such as Uniqlo and Abercrombie & Fitch.

He is the author of Communicating Fashion: Clothing, Culture and Media (Bloomsbury, 2021) and co-editor of Consumer Identities: Agency, Media and Digital Culture (Intellect, 2019) with Candice D. Roberts. Additionally, his research has been published in various journals including The Journal of Popular Culture, Fashion Theory, Fashion Practice, and Film, Fashion & Consumption.

Professionally, Lascity worked in a variety of journalism positions including as a web producer with, Runner’s World and; a fellow for the International Business Times; and, as a copy editor for Times-Shamrock Communications.

View CV



Ph.D., Communication, Culture and Media, Drexel University
M.A., Costume Studies, New York University
B.A., Communication Studies, Wilkes University

Selected Publications

Communicating Fashion: Clothing, Culture and Media. Bloomsbury Academic.

Consumer Identities: Agency, Media and Digital Culture. With Candice D. Roberts. Intellect.

“Bro-ing up the Brand: Privileged Masculinity in Birddogs Shorts.” The Journal of Popular Culture. doi: 10.1111/jpcu.12996

“Hypermodern Branding: The Case of Uniqlo.” In Fashion, Dress and Post-Postmodernism. Bloomsbury Academic.

“Complicated Green Advertising: Understanding the Promotion of Clothing Recycling Efforts.” Westminster Papers in Culture and Communication. With Maryann R. Cairns. doi: 10.169997/wpcc.384

“Toward the Study of Framing Found in Music Journalism.” Popular Music and Society. With Jordan M. McClain. doi: 10.1080/03007766.2019.1581899

“‘Cool” Workings: Glamour Labor and Identity Issues in Fashion Branding.” Fashion Theory. doi: 10.1080/1362704X.2018.1488415

Recent Work

Fashion Branding
Fashion as Communication
Fashion Media
Popular Culture
Consumer Culture

Course list

Fashion, Media and CultureJOUR 2310
Media and the Business of FashionJOUR 3327
Myles Ethan Lascity