Myles Ethan Lascity

As a child of the late 1990s, Myles Ethan Lascity was always a shopper at heart; years later he would find a way to channel that passion into an academic career.

Lascity’s research explores the intersection of fashion and consumer culture; he is especially interested in how brands create fictional worlds for customers to buy into, and how people use their clothing and personal items to communicate with others. Lascity employs qualitative methodologies, including interviews and semiotic analyses, to understand mass market fashion brands such as Uniqlo and Abercrombie & Fitch.

He is the author of Communicating Fashion: Clothing, Culture and Media (Bloomsbury, 2021) and co-editor of Consumer Identities: Agency, Media and Digital Culture (Intellect, 2019) with Candice D. Roberts. Additionally, his research has been published in various journals including The Journal of Popular Culture, Fashion Theory, Fashion Practice, and Film, Fashion & Consumption.

Professionally, Lascity worked in a variety of journalism positions including as a web producer with Health.com, Runner’s World and NJ.com; a fellow for the International Business Times; and, as a copy editor for Times-Shamrock Communications.