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Myles Ethan Lascity

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Myles Ethan Lascity

Assistant Professor, Director of Fashion Media

As a child of the late 1990s, Myles Ethan Lascity was always a shopper at heart; years later he would find a way to channel that passion into an academic career.

Lascity’s research explores the intersection of fashion and consumer culture; he is especially interested in how brands create fictional worlds for customers to buy into, and how people use their clothing and personal items to communicate with others. Lascity employs qualitative methodologies, including interviews and semiotic analyses, to understand mass market fashion brands such as Uniqlo and Abercrombie & Fitch.

Lascity co-edited the volume Consumer Identities: Agency, Media and Digital Culture with Candice D. Roberts, which will be published by Intellect Books in 2019. Additionally, his research has been published in various journals including Fashion Theory, Fashion Practice, and Film, Fashion & Consumption, and the volumesGlobal Fashion Brands: Style, Luxury and History (Intellect, 2014) and The Fashion Business Reader (Bloomsbury, 2019).

Professionally, Lascity worked in a variety of journalism positions including as a web producer with, Runner’s World and; a writer for the International Business Times; and, as a copy editor for Times-Shamrock Communications.


Ph.D., Communication, Culture and Media, Drexel University
M.A., Costume Studies, New York University
B.A., Communication Studies, Wilkes University

Selected Publications

“’Cool” Workings: Glamour Labor and Identity Issues in Fashion Branding.” Fashion Theory. doi: 10.1080/1362704X.2018.1488415

“Metaconsumption, Convergence and Stylization in the ‘Real’ Teens of Laguna Beach.” IAFOR Journal of Media, Communication and Film 5.1 doi: 10.22492.ijmcf.5.1

“Brand Tangents: Semiotics and Circulation in Introduction.” Fashion Practice10.1. doi: 10.1080/17569370.2017.1366687

“Brand References and Music Video Intertextuality: Lessons from ‘Summer Girls’ and ‘She Looks So Perfect.’”Film, Fashion and Consumption 6.2. doi: 10.1386/ffc.6.2.105_1


Fashion Branding
Popular Culture
Consumer Culture


JOUR 2310 — Fashion, Media and Culture
JOUR 3327 — Media and the Business of Fashion


Areas of Study



Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts


Mission Statement

Undergraduate Studies

Classes (See Catalog)


Faculty and Staff


Division Projects

Advisory Board


Journalism in Dallas