Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Sidharth Muralidharan

Sidharth Muralidharan

Sidharth Muralidharan

Assistant Professor

Dr. Sidharth Muralidharan, Assistant Professor in the Temerlin Advertising Institute, earned his Ph.D. in mass communication in 2012 from The University of Southern Mississippi. His research interests include studying cultural differences in advertising with an emphasis on Indian markets and abroad, and advertising that emphasizes on social responsibility issues like green advertising. He has presented his research in national and regional conferences and formerly worked for Zehnder Communications, New Orleans.  Muralidharan is a member of the Association for Education in Journalism and Mass Communication (AEJMC) and the American Academy of Advertising (AAA). He teaches undergraduate and graduate courses at Meadows.

Education

Ph.D. Mass Communication, The University of Southern Mississippi, 2012
M.S. Communication, University of Louisiana at Lafayette, La., 2008
B.E. Information Technology, Bharathiar University, India, 2004

Teaching

Survey of Advertising (ADV 2374) and Responsibility and Social Entrepreneurship (ADV 6372).

Publications

Xue, F., & Muralidharan, S. (Accepted). A green picture is worth a thousand words? - Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement. Journal of Promotion Management.

Narro, A. & Muralidharan, S. (2011). Local publishers have been ignored: An examination of publisher influence on content. Louisiana Communication Journal, 13, 29-48.

Muralidharan, S., Dillistone, K., & Shin, J. H. (2011). The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum. Public Relations Review, 37(3), 226-232.

Muralidharan, S., Rasmussen, L., Patterson, D., & Shin, J. H. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37(2), 175-177.

Muralidharan, S., Dillistone, K., & Shin, J. H. (2013). Using social media to restore BP’s corporate image. Hot Topics. International Advertising Association.

Distinctions

University of Southern Mississippi departmental Top Graduate Student award, 2010-11

Top student paper in the PR Division at the 2011 Southern States Communication Association (SSCA) conference (University of Southern Mississippi, Hattiesburg)

Dr. Robert Gene Wiggins Fellowship, University of Southern Mississippi, 2010-11

University of Louisiana at Lafayette departmental Outstanding Graduate Student award, 2008

Grants

Temerlin Advertising Institute Research Grant, 2014

Meadows Faculty Development Grant, 2014

Temerlin Advertising Institute Research Fund, 2013

Meadows Faculty Development Grant, 2013

Temerlin Advertising Institute Research Fund, 2013

College of Arts and Letters Scholarly and Creative Research Grant, Hattiesburg, Miss., 2011

Areas of Study

Advertising

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