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Carrie La Ferle

Carrie La Ferle

Marriott Endowed Professor of Ethics and Culture

Dr. Carrie La Ferle is a professor in the Temerlin Advertising Institute at SMU. She holds a Ph.D. in advertising from The University of Texas at Austin, an M.A. in advertising from Michigan State University and a B.A. in sociology from the University of Western Ontario. For 20 years, she has been teaching undergraduate and graduate classes in International Advertising and Advertising Ethics. Her research examines how culture impacts advertising and consumer behavior. She also looks at the impact of advertising on society through cause-related marketing initiatives and the technique of retouching models in advertising.

La Ferle’s work has appeared in over 50 publications, including articles published in Journal of Advertising, Journal of Advertising Research, International Journal of Advertising and Journal of Business Research, among many others. Her research has been awarded a variety of grants and she is listed in several Who’s Who publications. She has been a Visiting Fellow at Nanyang Technological Institute in Singapore, taught International Advertising in Hong Kong and been a research fellow in Costa Rica.

La Ferle has received several awards, such as the Teacher-Scholar Award during her time at Michigan State University; the President’s Associates Outstanding Faculty Award in 2009 from SMU; and, in 2012, the Altshuler Distinguished Teaching Professor Award, SMU’s highest teaching recognition.

La Ferle has been an active member of the American Academy of Advertising for over 20 years, holding positions from newsletter editor to vice president. She is also a longtime member of the International Advertising Association and serves on the editorial review boards of many journals, including the Journal of Advertising. Prior to academia, Dr. La Ferle worked in agencies in Toronto, a media buying firm in Los Angeles and a licensing and merchandising company in Tokyo.


Ph.D. Advertising, University of Texas at Austin
M.A. Advertising, Michigan State University
B.A. Sociology, University of Western Ontario


International Advertising and Cross-cultural Consumer Behavior; Advertising’s Imprint on Society


ADV 2302 – Advertising, Society, & Ethics
ADV 6371 – Advertising as a Cultural Force
ADV 6374 – International Advertising

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Art History

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