Arts Management and Arts Entrepreneurship

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M.M. in International Arts Management

Watch the video: Master of Management in International Arts Management's Campus Abroad program in Bogotá (2014)


The program’s mission is to train a new generation of managers who currently hold positions related to the international dimension of organizations active in the performing arts, in the heritage sector (museums, historic sites), or in cultural industries (film, publishing, sound recording, radio and television).

Watch key faculty members discuss the MMIAM program:
Johanne Brunet, Marketing Professor (HEC Montréal)
Susan Benton, Assistant Professor of Arts and Law (SMU)
François Colbert, Professor, Department of Marketing (HEC Montréal)
Zannie Voss, Professor and Chair, Division of Arts Management and Arts Entrepreneurship (SMU)

Goals and Learning Objectives

The IM program is designed to:

  • provide insight into management processes and the ways in which arts organizations operate within the various management disciplines, including marketing, fundraising, human resources, finance, production and distribution, and administration
  • identify and encourage the development of best practices in arts and cultural management
  • explore the impact of legal, economic and cultural policy on the arts
  • address issues of international relevance to arts and cultural organizations, rigorously and in detail
  • present students with theory, case studies, hands-on learning and empirical research in the field of arts and cultural management
  • provide a forum for challenging and debating theories and models, as well as their application in global arts and cultural practice
The program has seven learning outcomes and objectives. For more information, visit the official MMIAM website.

Pedagogical Approach

Teaching methods used in the program include theoretical courses, case studies, field work, lectures by world leaders in international cultural management, and visits to well-known cultural organizations and facilities. A 10-day campus abroad in a fourth country, in South America or Asia, will eventually be added if warranted by the number of students.

Structure and Courses


The duration of the program is 12 months. You must have completed your courses and your final project by the end of this 12-month period, starting from the date of the first class. All students in the program must be registered on a full-time basis in all three sessions.


The program comprises 45 credits.

As an IM student, you will be required to complete a total of 39 course credits, in addition to completing a final project worth 6 credits.


The 45 credits making up the IM are evenly divided among the three institutions, as follows:

Southern Methodist University
15 credits (5 courses, 3 credits each)
Theme: Management of Non-profit Arts Organizations and Private-Sector Funding

Comparative International Cultural Policy
Cultural Economics and the International Art Market
Fundraising in the Arts
International Arts Law and the Arts
Non-profit Arts Budgeting and Financial Management

15 credits (10 courses, 1.5 credits each)
Theme: Marketing

Accounting Management in Cultural Organizations (film, publishing, recording)
Anthropology and Marketing of Consumer Culture
Arts Marketing
Leadership in the Context of Cultural Organizations
Information Technology for Arts and Culture
International Event Project Management
International Marketing of Cultural Industries
Brands and Product Management
Promotion and Advertising
Research Methods in Marketing for Arts and Culture

15 credits (3 courses, 3 credits each, and a final project worth 6 credits)
Theme: Cultural Industries – final project supervision

Master’s thesis worth 6 credits (focused on an arts sector or industry)
Strategy and Governance of Cultural Institutions
Two elective courses

For more information on required courses, visit the official MMIAM website.

Student Assessment

Your learning will be assessed by means of a combination of exams, team exercises, group projects, syntheses and/or participation in class. This last element is essential and will be an important component of your evaluation, as your professional and personal experience can greatly enrich the learning of your peers. Accordingly, you will be required to attend every class and to make the necessary personal arrangements to do so. At the beginning of each course, you will be informed of the type and conditions of evaluation (evaluation criteria, relative weight of the different elements of the evaluation).


You will be responsible for managing your own orientation within the program. To earn your degree, you must fulfill all the requirements of your program and comply with the regulations and procedures of the Southern Methodist University in Dallas, HEC Montréal and SDA Bocconi in Milan.

Assistance with Job Placement

Once you have successfully completed the program, we will assist you, in collaboration with members of the international advisory committee, in finding a position within your target market.

For more information on the Master of Management in International Arts Management, including admission requirements and how to apply, visit the official MMIAM website.

Areas of Study



Art History

Arts Management and Arts Entrepreneurship

Undergraduate Studies

Graduate Studies


Graduate Financial Aid

M.A./M.B.A. in Arts Management

M.M. in International Arts Management

Faculty and Staff



Entrepreneurship at Meadows

National Center for Arts Research



Educator’s Conference


Arts Entrepreneurship Resources

Corporate Communication and Public Affairs

Creative Computation


Film and Media Arts