Advertising

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TAI is one of the nation's few endowed advertising institutes.

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Curriculum and practicum prepare students for work in agencies, corporations and design studios.

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Ethics in advertising is a key component of the TAI curriculum. "Better Halves" is a food-for-the-homeless campaign created by Monika Hoang ('13) and Christy Parrott ('12).

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TAI students produce award-winning work and are frequent winners of industry competitions.

Gordon Law

Gordon Law

Gordon Law

Adjunct Lecturer

Gordon Law, vice president of media services at Slingshot, LLC, is an adjunct instructor at SMU, where he has taught Advertising Media since 2011.

Earlier in his career, Law served as partner/client service and media director at Numantra, originally known as TaylorLaw Advertising, which he co-founded in 2001; general manager of Bozell Kamstra/Austin; principal/director of media strategy at Hadeler Sullivan & Law; and senior vice president/director of client services at Keller Crescent Company.  Law also worked for Backer Spielvogel, Grey Advertising and Moroch & Associates.

Law was a member of the Dallas Advertising League board of directors for six years, serving as president from 1993 to 1994; the board of directors of the Dallas All Sports Association for seven years, serving as president in 2002; and the Journalism Department Advisory Council at the University of North Texas for five years, where he also served as an adjunct instructor.  Law currently serves St. Rita Catholic School on the School Advisory Council and the Dads Club.

A Tulsa native and Oklahoma State University graduate, Law is married to SMU graduate Lauren Law.  They have two great kids, Savannah, 26, and Nick, 11.

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