Cuban funds flopping study

Coverage of SMU's flopping study -- funded by Dallas Mavericks' Mark Cuban -- on ESPN and elsewhere.

flopping researchWhile NBA commissioner David Stern says the league needs to expand its anti-flopping rules, Dallas Mavericks owner Mark Cuban is funding a study on the practice.

One of Cuban's companies has provided $100,000 to Southern Methodist University for an 18-month investigation of the forces involved in basketball collisions. The goal is to figure out whether video or other motion-capture techniques can distinguish between legitimate collisions and instances of flopping.

"The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines," SMU biomechanics expert Peter G. Weyand, who leads the research team, said in a statement.

Cuban tweeted: "Is it a flop? Let the scientists figure it out. im paying for the research to find out."

 Stern said Thursday that stronger flopping penalties will be on the agenda when the NBA's competition committee meets next week in San Antonio.

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