Theatre Communications Group Releases New Research

Zannie Giraud Voss and Glenn B. Voss, marketing professors at SMU's Cox School of Business, write a report on the state of professional theatre.

According to Theatre Facts 2010, not-for-profit theatres contributed nearly $1.9 billion to the U.S. economy, and attracted 31 million attendees. Released by Theatre Communications Group (TCG), the publication is the only in-depth report that examines the attendance, performance and overall fiscal state of the not-for-profit professional theatre industry. TCG also released Taking Your Fiscal Pulse—Fall 2011, a report based on a recent 10-minute snapshot survey conducted in collaboration with the Association of Performing Arts Service Organizations (APASO)....

Theatre Facts 2010 is based on the TCG Fiscal Survey, compiling data from theatres’ fiscal year ending between October 1, 2009 and September 30, 2010. First published in 1980, the annual Theatre Facts report examines unrestricted income and expenses, balance sheet, attendance, pricing and performance details. Theatre Facts 2010 was written by Zannie Giraud Voss, Chair and Professor, Division of Arts Administration at Southern Methodist University, and Glenn B. Voss, Associate Professor, Marketing Department, Cox School of Business, SMU, along with TCG staff members Christopher Shuff and Ilana B. Rose.

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