Babies as Consumers

SMU Adjunct Professor and advertising professional David Hadeler talks about brand and logo recognition starting at an ever-earlier age.

Every day, companies try to market their brand via commercials and ads so you’ll buy their product.  But these days, the same companies are trying to catch the attention of a much younger audience – babies.

The little guys are becoming the next American consumer....

“We shouldn’t be surprised, we’re kind of creating this ourselves,” said David Hadeler of SKSW Advertising.

Hadeler, who also teaches at SMU, says it’s a full circle.  Mom or dad buys brand for baby.  Baby sees logo.  Baby grows up and continues to buy that brand.

“Times are tough, literally, and marketers are going to look for broader audiences,” said Hadeler.