Luisa del Rosal

Executive Director of the Tower Center

3300 University Blvd 234 Carr Collins Hall

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Luisa M. del Rosal was born in Chihuahua, Mexico and lived there until she moved to Dallas to attend SMU. She holds dual bachelor's degrees in political science and sociology, with a minor in Italian, as well as a master's in higher education policy & leadership. She is bilingual in her native Spanish and English, and proficient in Italian. 

Currently, she serves as Executive Director of the Tower Center for Political Studies and as the founding Executive Director of the Mission Foods Texas-Mexico Center at Dedman College for Humanities and Sciences.

In her previous role at the SMU Cox School of Business, she oversaw strategy and development of new global partners to engage in networking, leadership and business development for the Latino Leadership Initiative. 

Prior to joining SMU, she was the Community Relations Manager for Education is Freedom, a college access program. She oversaw the development and maintenance of community partnerships and was responsible for the administration of Mayor Tom Leppert's Intern Fellows program. Previously, she was a manager for international business development for the Dallas Regional Chamber and held various positions with public relations firms. Through these positions, Luisa developed expertise in a host of areas including marketing, client services, fundraising, event management, and program administration. 

Luisa is an active volunteer in the Dallas community serving as President of the SMU Young Alumni Board and member of the Alumni Board. She is a dedicated member of the Junior League of Dallas.

Education and Honors

  • B.A., Political Science, Sociology, and Italian  Southern Methodist University
  • Master's degree, Higher Education and Policy and Leadership, Southern Methodist University