Luisa del Rosal

Executive Director of the Tower Center



Master's degree, Higher Education and Policy and Leadership, SMU; B.A., Political Science, Sociology and Italian, SMU

Luisa del Rosal serves as the Executive Director of the Tower Center and founding Executive Director of the Mission Foods Texas-Mexico Center at SMU. She’s the youngest executive director at the university, as well as the only Hispanic to head up two centers.

Del Rosal has strategic and operational responsibility over both centers, staff oversight and board relations. Her leadership role ensures that all programming, research and fundraising align with the mission of each center.

Previously, at the SMU Cox School of Business, she oversaw strategy and development of new global partners to engage in networking, leadership and business development for the Latino Leadership Initiative.

Prior to SMU, she was the Community Relations Manager for Education is Freedom, a college access program. She oversaw the development and maintenance of community partnerships and was responsible for the administration of Dallas Mayor Tom Leppert's Intern Fellows program. Previously, she was a manager for international business development for the Dallas Regional Chamber and held various positions with public relations firms. Through these positions, Luisa developed expertise in a host of areas including developing strategic initiatives, marketing, client services, fundraising and program administration.

Luisa was born in Chihuahua and lived there until she moved to Dallas to attend SMU. She holds dual bachelor's degrees in political science and sociology, as well as a master's in Higher Education Policy & Leadership. She is biliterate in English and Spanish.

Luisa is an active volunteer in the Dallas community and a dedicated member of the Junior League of Dallas.