As far back as Martin can remember, she can’t think of a single election where neither the Iowa Caucus winner nor the New Hampshire Primary winner became the Republican presidential nominee, which is bad news for a stubborn crowd of establishment presidential hopefuls.
“The Republican Party, at this point, has a Trump problem and possibly a Cruz problem,” Martin says. “Trump and Cruz are the two frontrunners and neither are very popular outside the Republican base, so the question is, who is seen as the bigger threat?”
Martin predicts that, when it comes to South Carolina, the bigger threat to establishment candidates is Trump.
“Polling indicates Trump’s voters are disaffected blue-collar voters, and there are a lot of disaffected blue-collar voters in South Carolina,” Martin says. “If Trump wins South Carolina, he might be unstoppable.”
Martin is an SMU assistant professor of Communication Studies in the Meadows School of the Arts who can discuss:
- economic messages in political campaigns
- presidential campaign strategy