Welcoming the world to Dallas

Director of Sport Management and Clinical Associate Professor

“This is a transformational period for soccer in the United States. Hosting multiple major international tournaments in a relatively short span accelerates investment in infrastructure, media coverage, sponsorship and fan development. It also reinforces the U.S. as one of the most important commercial markets in global soccer.”

Department Chair, Glenn Simmons Endowed Professor
Department of Applied Physiology and Sport Management

“Mega-sporting events such as the World Cup are expected to generate a wide range of positive economic impacts on the host region, benefiting retail, tourism, the food and beverage industry, and even local brands.”

Director of Athletics

“This is an incredibly meaningful moment for SMU and a powerful reflection of our University and athletics program. To serve as an official training site for the 2026 FIFA World Cup — one of the world’s most significant global sporting events — is a testament to the quality of our facilities, the strength of our campus and the growing international presence of SMU. We are proud to help welcome the world to Dallas and showcase our University on a global stage.”

Men’s Soccer Head Coach

“Dallas is one of the top three soccer markets in the United States. I believe this World Cup will be the catalyst for another major soccer boom and 2026 will be remembered as a defining moment that soccer exploded in this country. We are excited to capture a boost of attendance at SMU Soccer games this fall and hopefully greater fan engagement for years to come.”