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Live. See. Do.

Energized by big games, great music and scenic views? While you’re in college and beyond, Dallas has your good time covered with a hot sports scene, myriad concert venues and outdoor trails and lakes galore.

Dallas offers everything.
There is literally nothing you could long for in D-town.

Matthew Merritt ’23

Bishop Arts District

Located in the heart of North Oak Cliff, the Bishop Arts District is home to over 60 independent boutiques, restaurants, bars, coffee shops, and art galleries, making it one of Dallas' most unique neighborhoods.

Laura Bush Native Texas Park
Katy Trail
Trinity River Audubon Center
Trinity Skyline Trail
White Rock Lake


Dallas offers virtually everything – sport teams, food scene, concert venues and more. Exploring the city has been a highlight of my college experience.

Donovan McManus ’24 

“Dallas is clearly the star.”

31.8 million fans attended Dallas-area major/minor league and Division I college sporting events over the past five years. 

Dallas was awarded 15 championship events during the NCAA's most recent round of bidding – more than any other major city.
(Sports Business Journal)

No. 1 best sports city

Sports Business Journal

SMU Athletics Logo Dallas Mavericks Dallas Cowboys
Texas Rangers Dallas Stars FC Dallas
Dallas Jackals Frisco Rough Riders


ESPN College GameDay

100+ Hands-on internships and work experiences

Sport management students gain real-world work experience at North Texas-based professional sports teams and sport-related agencies and venues.

Last year, at least 15 sport management students worked on projects for the Formula 1 French Grand Prix and a European sports marketing agency as part of the SMU-in-France study abroad program.

Basketball player shooting a jump shot


In Dallas, I couldn’t live without my favorite basketball team – the Dallas Mavericks.

Matt Martinez ’23

Where you go to college matters.

You owe it to yourself to take advantage of remarkable growth opportunities through SMU and Dallas, an incredible university-city partnership. Visit us so you can see yourself here.

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