2016 Archives

Dallas Mayor’s Summer Reading Club encourages daily reading

SMU is among the co-sponsors of the annual program

June 13, 2016

From the Dallas Mayor's Office:

DALLAS – In an effort to dull the summer lull and keep academic skills sharp, Dallas Mayor Mike Rawlings along with students and community supporters has kicked off the 2016 Mayor’s Summer Reading Club. 

Dallas Mayor’s Summer Reading Club
SMU's Peruna and Dallas Mayor Mike Rawlings

The free eight-week program, which runs June 4 - Aug. 6, encourages daily reading of books, newspapers, magazines, audiobooks and e-books. Presented by the Pizza Hut BOOK IT! Program, the Mayor’s Summer Reading Club is a family affair, open to children and adults of all ages. 

You can sign up in person at any of the 29 Dallas library locations, the Dallas Public Library’s Bookmobile, or online at dallaslibrary.org/msrc Each child who signs up will receive a free book.

Young club members can earn weekly incentive prizes – from books and Pizza Hut gift certificates to zoo, circus, theater, museum and baseball tickets – by reporting the number of hours or books read in person at any Dallas Public Library or online at dallaslibrary.org/msrc. Kids and adults who meet the grand prize drawings qualifications will be entered for a chance to win tablets, early-literacy games, hotel stays, restaurant certificates, movie passes and more.

Mayor Rawlings stressed that regular reading is tremendously beneficial because it prevents summer learning loss, inspires curiosity, enhances comprehension and vocabulary, and helps establish a foundation for young people to become lifelong readers and learners.

“Summer is certainly a time for kids to relax, but it’s essential that we keep reading alive as part of our family’s daily routine,” said Mayor Rawlings. “We all take time out of our day to eat, exercise, sleep and text our friends. Reading should be right up there - it’s about keeping our minds healthy and engaged.”

Dallas Mayor’s Summer Reading Club

“Literacy is an issue that Pizza Hut has long supported through the Pizza Hut BOOK IT! Program – even during the time Mayor Rawlings was leading our company,” said Artie Starrs, president, Pizza Hut. “BOOK IT! has inspired a love of reading in classrooms across the country for more than 30 years, including more than 14,000 classrooms in the Dallas-Fort Worth Metroplex. We are proud to build on this heritage by joining the Dallas Public Library, Mayor Rawlings and all of the community partners in building lifelong readers through the Mayor’s Summer Reading Program.”

Throughout the summer, weekly activities will be held at Dallas library locations thanks to The Dallas Foundation, which stepped up for a third year to fund the Club’s STEAM initiative (science, technology, engineering, arts and math). The weekly STEAM activities will include creating a 3D book, building an Art Bot robot that can draw, making musical instruments, learning about the principle of Pi, and exploring the science behind shadows and germination.

READING CLUB RULES AND PRIZES 

Each week, participating young club members will have a chance to earn an incentive prize by reporting what they read to any Dallas Public Library location or online at dallaslibrary.org/msrc. All readers may report any reading material including books, e-books, audiobooks, newspapers and magazines.

To win weekly incentive prizes, children ages 1-6 must log three hours of weekly reading and club members ages 7-12 must log six hours of weekly reading. Teens ages 13-18 receive the first incentive prize for reading four books, a second incentive prize for reading eight books, and a chance to win a grand prize for reading more than eight books. Parents and adults who participate receive a Chipotle coupon for signing up and, for every book logged, they are entered in prize drawings awarded weeks 4 and 8. 

Weekly incentive prizes include tickets and gift certificates to Chipotle Mexican Grill, Dallas Children’s Theater, Dallas Zoo, Dallas Stars, LEGOLAND Discovery Center, Nasher Sculpture Center, Ringling Bros. Circus, SMU’s Meadows Museum and the Texas Rangers.

ABOUT THE SUMMER READING PROGRAM

For 43 years, the Dallas Public Library’s summer reading program has encouraged nearly 275,000 children to read. The Mayor’s Summer Reading Club is a collaborative effort between the City of Dallas Mayor’s Office, Dallas Public Library, Dallas ISD and dozens of community sponsors and donors.

To sign up or learn more, go to dallaslibrary.org/msrc or call 214-670-1671.

###