2016 Archives

Did Trump win GOP nod because of the way he talks?

Excerpt

The following is from the July 20, 2016, edition of The Christian Science Monitor.  Jeffrey Engel, director of SMU's Center for Presidential History, provided expertise for this story.

July 25, 2016

By Peter Grier
Staff Writer

Cleveland — Suddenly Donald Trump’s face loomed over the delegates, tanned, jaw set, and a story high.

From the giant video screen on the Republican National Convention stage Mr. Trump thanked everyone for nominating him as the GOP presidential pick. The film – shown Tuesday in Cleveland after the official roll call vote – was short. Parts were clearly ad-libbed. When Trump began to speak, his sentences were looping and repetitive.

“The party seal, I mean, what we did, getting the party’s nomination, I’ll never forget it. It’s something I will never, ever forget,” he said. . . 

Here’s a thought sparked by watching this presentation and its rapturous response: It’s not just the border proposal or the possible Muslim ban. Donald Trump’s extraordinary victory in the Republican presidential primaries was due in part to the way he communicates. His words, his gestures, his expressions, his emphasis – all are uniquely suited to the pace and attention span of our social-media saturated age. . . 

“Trump is brilliant in manipulating – and I mean ‘manipulating’ as a positive – the new media, the social media of the day,” says Jeffrey Engel, director of the Center for Presidential History at Southern Methodist University in Dallas. “There is no discussion on Twitter. The way you win an argument on Twitter is, you say it again, and you say it in capital letters.”

Read the full story.