Business leader Gerald J. Ford '66 '69 gives Commencement address

Business leader and SMU Trustee Gerald J. Ford offered graduates tenets to live by in Commencement address.

Gerald J. Ford

DALLAS (SMU) – Business leader Gerald J. Ford '66 '69, former chair of the SMU Board of Trustees, delivered the keynote address at December Commencement on Dec. 20, 2014, encouraging the more than 600 students gathered in Moody Coliseum to "dream big."

Ford offered six tenets that he said would help the graduates "in any aspect of life":

  1. Make a plan — "If you don’t know where you’re going, it’s hard to get there."
        
  2. Be committed — "I don’t know of anyone who’s been successful in life who didn’t make a huge effort . . . effort will trump intellect.”
        
  3. Accept responsibility and particularly when things go wrong – “The first thing I would encourage you to do is look in the mirror and see what personal culpability you had in influencing this outcome . . . You need to learn from your mistakes so you don’t repeat them."
        
  4. Associate with good people – "What I’m going to suggest to you, going forward out in the real world, is that you become deliberate and proactive in associating with good people . . . The most important part is for you to be a good person and that will enhance your ability to associate with good people." 
        
  5. Accept bad news gladly – "If you don’t, you won’t get it. If you kill the messenger, the messenger won’t come. And if you don’t know the bad things, you can’t have any influence or mitigate or avoid the problem." 
        
  6. Under promise and over deliver. – "There’s just no downside to it. .. If you make your promise and you’ve saved a little back, you’ve established instant credibility." 

Ford earned a B.A. degree in economics from SMU in 1966 and earned his J.D. degree from Dedman School of Law in 1969. He is former chair of the SMU Board of Trustees and a member of the Executive Board of Dedman School of Law, a member of the Campaign Leadership Council and currently is the convening co-chair of SMU’s Second Century Campaign. He is a past member of the executive boards of Cox School of Business and Dedman College and of the Board of Directors of John Goodwin Tower Center for Political Studies.

Click here to watch the full ceremony. video icon

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