SMU royalty record for seventh straight year

Revenues up 122% over span

 

August 13, 2013

SMU SweatpantsDALLAS (SMU) - For the seventh straight year, SMU has set a new record in annual licensing revenue. Since 2006, SMU royalties have increased 122%, as the Mustangs have gained national prominence.

"Increasing SMU's presence in the Dallas marketplace is among our top goals," said SMU A.D. Rick Hart. "This will continue to be a focus of our efforts and we anticipate even more growth in this area."

"There is an increased demand for SMU merchandise in the marketplace," said Brad Sutton, SMU Sr. Associate A.D. for Public Relations and Marketing. "In addition to the SMU Bookstore (3060 Mockingbird Lane, Dallas, TX 75205) and our official online store powered by Fanatics, our products are available in national chains such as Academy, Albertson's, Bed, Bath and Beyond, CVS, Dick's Sporting Goods, Finish Line, Kroger, Lids, Sam's Club, Sports Authority, Target, Walgreens and Walmart, just to name a few. The Mustang brand is thriving."

Merchandisers and retailers can click here to apply for a license or to get more information on SMU's licensing program.